6th NexTech Academy Cohort – Tainan
Draws on manufacturing and retail practice, using ROI assessment and benchmark visits so digital solutions answer real shop-floor issues.
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Overview
Transformation succeeds when team consensus meets practical execution. Drawing on manufacturing and retail practice, the course helps companies build a shared language through strategy facilitation, turn complex technology into concrete action plans, and use ROI assessment and benchmark visits to make sure digital solutions solve real shop-floor problems.
Syllabus
L1 Digital transformation strategy: reviewing the current state and defining issues; L2 Trend insight: setting goals and a vision; L3 The SEO traffic battle: mastering the key to digital marketing; L4 Integrating digital transformation solutions: technology assessment in practice; L5 Digital intelligence applications: information extraction and better decisions; L6 Benchmark company visit: on-site insight into implementation; L7 Digital transformation roadmap (1): strategy framework and action plan; L8 Digital transformation roadmap (2): operating plan and showcase.
Instructor
郭玉慧, Director of the Taiwan Society for Strategy and Performance Management, with 30 years in manufacturing and retail; former founding General Manager of Digiwin Vietnam; now chief mentor of the NexTech Academy. Specializes in overseas expansion and strategy facilitation, and helps companies grow sustainably through dual digital and green transformation.
Who it is for
SME owners who want precise management through digitization and a breakthrough in transformation; second-generation successors and professional managers building a new management system, with data-driven transformation and succession; mid- and senior managers and core staff who drive organizational transformation and need cross-department collaboration; company teams that want to introduce AI tools, tune digital marketing processes and produce a concrete action blueprint.
Course features
Diagnosis and shared goals
Use SWOT and the business model canvas to define transformation issues, and OKR/OGSM to set short-, mid- and long-term goals, building a common language inside the company.
Data decisions and AI
Combine SEO data reading with AI tools, integrating CRM automation and information extraction to improve decisions and enquiry conversion.
Technology assessment and site visits
Set benefit criteria for digital solutions and visit benchmark companies to see digitization in practice and exchange peer experience.
Transformation roadmap and action plan
Prioritize transformation resources, build a full digital transformation roadmap and produce a workable operating plan and action table.
How to register
Registration and fees follow each intake’s announcement; you can ask the contact team first.
About this information
Taken from the course page on the National Innovation and Entrepreneurship Association's current website (captured 2026-09-25); the organizer's announcements take precedence.