6th NexTech Academy Cohort – North, Class B
Builds a customer management system around CRM and data, from business model and segments to AI CRM tools.
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Overview
Growth rests on continually creating and managing customer value. Built around CRM and data-driven decisions, the course helps companies build a full customer-management system, from business model and segments to marketing strategy. With personas, data analysis and AI CRM tools, companies understand their target customers more precisely, tune marketing and sales, and build lasting customer relationships and a revenue-growth model.
Syllabus
L1 CRM thinking and corporate strategy; L2 Business model canvas workshop; L3 Sales data and operating metrics; L4 Building customer personas; L5 LinkedIn precision marketing; L6 AI CRM system design and process optimization; L7 Digital transformation roadmap showcase.
Instructor
鄒昆廷, business consultant and CRM strategy lecturer, has long helped companies build CRM customer-management and data-driven decision systems, focusing on business model analysis, customer segment strategy and digital marketing planning, using practical tools and cases.
Who it is for
Second-generation owners and successors of SMEs; managers and core staff; companies that want a CRM system and customer-management strategy; people who want to raise marketing and sales efficiency with data and AI.
Course features
Business model and market positioning
Use business-model tools to clarify the value proposition and market position.
Data-driven customer strategy
Build KPIs and data-analysis skills to improve decision quality.
Personas and precise marketing
Use segment analysis to build more effective marketing and communication strategies.
AI CRM systems and customer management
Introduce AI tools to unify customer data and sales processes and raise efficiency.
How to register
Registration and fees follow each intake’s announcement; you can ask the contact team first.
About this information
Taken from the course page on the National Innovation and Entrepreneurship Association's current website (captured 2026-09-25); the organizer's announcements take precedence.