[Featured Dialogue] IP Decoded | Experts Break It Down! - Trademarks

Topic: Which LOGOs, brand names and slogans can be registered as trademarks?

Speaker: Trademark examiner

Talk content:

Starting from the LOGOs, brand names and slogans common among startups, and using real cases and interactive Q&A, the session guides the audience in judging whether different brand elements qualify for trademark registration. A trademark examiner then explains, from a practical perspective, trademark distinctiveness, common application pitfalls and examination priorities. With the format of "the audience judges first, the examiner decodes next," it turns fairly specialized trademark knowledge into practical content close to brand management, helping startup teams understand how to protect and plan their trademarks from the earliest stage of building a brand.